Revolutionary Hovercraft at Revcor
Winter Edition 2004
Perhaps you've heard or have seen a hovercraft at Revcor recently
and were wondering what this is all about. Perhaps you've also wondered
what do hovercrafts have to do with Revcor. Well, hovercrafts are here
to stay at Revcor and are actually a similar technology as our core technology
at Revcor – air movement.
By Archie Eschborn
VP Sales & Marketing
Revcor Revolutionary Air Flow
Revcor Hovercraft Photo Gallery
Earlier last year John Reichwein and I were discussing
various marketing and branding ideas that would benefit
Revcor and have a big impact for us without costing
a lot of money. John had mentioned seeing a hovercraft
going across Lake Delavan and he thought that may be
a good thing to investigate. After all, a hovercraft
is nothing more than a big air movement device or a
motorized blower package.
I asked John to give me a few weeks to investigate
the idea and contact several hovercraft manufacturers
to see if it made sense to implement this idea into
a marketing and branding concept.
After some research, I contacted Neoteric Hovercraft,
who seemed to have the most technologically advanced
hovercraft on the market. I spoke with their president,
Chris Fitzgerald, who thought there was some good potential
for both companies. Chris agreed to bring a hovercraft
to Revcor and meet with John Reichwein and myself to
demonstrate the hovercraft for use.
In April we were on the banks of the Fox River watching
John and Chris racing 40 mph at 6 inches above the
water. We were wearing 2-way communications devices
so we could hear Chris giving John flight instructions
as John took over the controls.
With a watchful instructor making sure the hovercraft
would not nosedive into the cold waters of the river,
John successfully flew downriver for a quarter mile
solo. Mark Stuttle from accounting also got a ride
and never dreamed that upon arriving at work that day
would have been selected to get a test ride in a hovercraft.
The hovercraft was indeed a concept of Revolutionary
Air Flow and, as such, would fit well into our new
culture of advanced airflow technology. Participating
in the world of hovercraft would solidify the Revcor
image of a progressive air movement technology company
in the eyes of our customers. Further, since hovercraft
require a propeller or fan in conjunction with a motor,
we could continue our research into developing quieter
fans to replace the existing noisy hovercraft fans.
Improvement here could trickle down onto the technology
we use in our HVAC products.
Additionally, we came up with the idea that Revcor
would offer hovercraft training in our facility for
our employees and customers. Our plan was to create
our own training program and offer it to our customers
who visit and after successful training we would award
them a certificate and a picture of them seated in
the cockpit with our Revcor instructor to hang on their
office wall. So far, our customers have been excited
about this prospect and anxious to hear about our Revcor
hovercraft story as it unfolds.
In July of last year Revcor took the leap and purchased
our first hovercraft, appropriately named Revolutionary
Air One, a kind of tongue-in-cheek parody of Air Force
One. Steve Colter from our sales department and myself
were the fortunate ones who were able to pick it up
from the Neoteric Hovercraft factory after an intensive
2-day pilot training program.
The beautiful red hovercraft emblazoned with our Revcor
RAF logo looks very impressive and technology-laden.
We have shown the craft to a few of our visiting customers
who can't wait to come back to take the training.
In January we started our first training session with
many of our Revcor personnel who made up the majority
of the class of 25. Most departments were represented,
especially manufacturing, sales, engineering, quality
and maintenance. Class participants will have to wait
until spring as the weather was not conducive to taking
The instruction was given by Chris Fitzgerald and
was recorded by a court reporter and videotaped so
we can create our own in-house training program. The
first step will be to train the Revcor trainers and
instructors so we can start to teach.
Stay tuned for the next Revcor Revolutionary Air One
hovercraft update …